Case studies
SEO case studies across SaaS, eCommerce, technical SEO, international SEO, and organic growth
This page brings together selected SEO case studies that show the strategy, analysis, and execution behind my work across B2B SaaS, content-led eCommerce, technical SEO, international SEO, migration SEO, keyword strategy, and competitive organic growth. It is designed to help consulting leads, recruiters, and hiring managers quickly understand the kinds of SEO problems I solve, the environments I work best in, and how my SEO consultant portfolio applies across different business models.
Experience across SaaS, eCommerce, multilingual SEO, technical SEO, content strategy, localization SEO, and AI-aware search visibility.
Proof of work across strategy, execution, and growth
I've worked across SEO projects that range from technical SEO case studies and migration SEO case studies to content strategy case study work, international SEO case study execution, and large-scale organic growth SEO case study projects. Some were centered on technical foundations, visibility recovery, or multilingual SEO complexity. Others focused on scaling content, improving search relevance, expanding into new markets, or increasing commercially valuable organic traffic.
The goal of this hub is to make those examples easier to browse by challenge, service area, and business model. For consulting leads, it shows the range of SEO work I can support. For recruiters and hiring managers, it highlights the depth of ownership, cross-functional execution, and commercial thinking behind the work. It also acts as a more focused proof layer within my wider SEO consultant portfolio.
Browse by focus area
Each SEO case study should make the business context, challenge, approach, and commercial relevance clear before getting into tactics or results.
Featured SEO case studies
Start with the strongest and most commercially useful proof stories across SaaS SEO, technical SEO, international SEO, content strategy, and organic growth.
SaaS SEO · International SEO · Content strategy
Trengo: B2B SaaS SEO growth, international expansion, and content alignment
At Trengo, the goal was to increase organic traffic, trial sign-ups, customer registrations, and broader pipeline impact through SEO, content, and internationalization. The work included technical SEO audits, content scaling, multilingual optimization, localization planning, and a CMS migration handled without losing SEO equity. Results included a 130% increase in page views, a 22.5% increase in average session duration, and a 9.5% decrease in bounce rate (Google Analytics), alongside successful international expansion and MRR impact (CRM data).
Organic growth · Content strategy · Technical SEO
LocalCableDeals: scaling competitive SEO in a high-pressure telecom niche
At LocalCableDeals.com, the challenge was to compete against major players in internet, cable TV, and phone comparison search while reducing reliance on paid ads. The work combined SEO strategy, content scaling, team leadership, and technical website improvements. Results included 225,464 total keywords, 9,911 keywords in the top 10, 440.9K monthly visits, and an estimated $2.2M keyword traffic cost value (Semrush), plus 3,000 inbound calls per day (CRM data) supporting 16 major telecom brands.
More selected SEO case studies
Additional proof covering AI-driven SEO, user-first content strategy, eCommerce conversion growth, and digital campaign execution.
How each case study is structured
Every case study here follows the same structure: business context, the challenge, my approach, execution, results, and the services involved.
Business context
The company type, the market, and why the SEO challenge mattered.
Challenge
The core problem — technical debt, weak content structure, migration risk, poor non-branded visibility, localization complexity, or international SEO.
Approach
My role, what I actually did, and how I prioritized the work.
Execution areas
The work broken into clear buckets: technical SEO, content strategy, migrations, localization, internal linking, keyword strategy, AI-informed workflows, or reporting.
Results
Exact metrics where I have them. Where numbers can't be shared, the business impact, scale, and complexity of the work.
Relevant services
Links from each case study to the most relevant service pages, so you can move from proof to action.
Why these SEO case studies matter
Strong SEO case studies should do more than list wins. They should show the quality of thinking behind the work.
For consulting leads, that means showing how a problem was diagnosed, prioritized, and solved. For recruiters and hiring managers, it means showing strategic ownership, execution depth, cross-functional collaboration, and the kinds of business environments where I've been most effective.
Together, this work covers B2B SaaS SEO, eCommerce SEO, technical SEO, migration SEO planning, international SEO delivery, content strategy, and large-scale organic growth — a core part of the wider SEO portfolio.
For recruiters and hiring managers (SEO + growth roles)
These case studies are also meant to help hiring teams quickly assess role fit across SEO and growth-focused roles. Across the projects shown here, the recurring themes are:
SEO strategy plus hands-on execution
Technical SEO and structural problem-solving
Content strategy tied to buyer intent
International SEO and migration planning
Localization SEO and multilingual SEO support
Cross-functional work with content, product, development, and growth teams
Sustainable organic growth across SaaS and eCommerce
That aligns closely with how my profile positions me today: an SEO & AI Search Lead with experience across SaaS, eCommerce, technical SEO, content architecture, AEO / GEO, and remote or hybrid teams in Europe.
Explore related services
Each case study links into the right service pages so visitors can move naturally from proof to engagement.
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