Umair Salahuddin · Growth marketing lead
Performance marketing, conversion, and analytics, with deep expertise in organic growth and AI Search.
I connect campaigns, landing pages, and measurement for SaaS, eCommerce, and international teams. First, find the constraint. Then decide what to change, test it, and scale what works.
Based in Portugal · 10+ years across strategy and delivery.
Open to senior growth roles and focused consulting work.
I check audience intent, campaign economics, and landing-page fit before increasing spend.
Core areas of expertise
Experience behind the decisions
My experience spans building a marketing business, leading acquisition programs, and growing international SaaS and eCommerce websites.
Business building · Paid & organic acquisition
I founded and operated a digital marketing business serving clients across the US, UK, Australia, and Canada. My work covered PPC, paid media, lead generation, retargeting, landing pages, and organic growth, alongside client strategy and reporting.
SaaS · eCommerce · International growth
At Trengo, I owned international organic acquisition and connected buyer intent with product positioning and commercial pages. At Hatching Time, I led content-led growth across site architecture, product discovery, and performance analysis.
Acquisition operations · Team leadership
I progressed through leadership roles on large-scale US acquisition programs. I led analysts and cross-functional resources, built reporting and execution frameworks, and connected search demand with landing pages and inbound lead generation.
Selected work
Case studies and strategy samples, presented together. Samples are clearly labeled spec or assessment work, not client engagements.
Case study
SaaS SEO
B2B SaaS SEO case study focused on technical SEO, content strategy, localization, and international growth support.
Explore case study
Case study
Organic growth SEO
Large-scale organic growth case study showing competitive telecom SEO, team leadership, technical execution, and inbound lead impact.
Explore case study
Work sample · Spec / assessment
SaaS SEO audit
Competitive SEO audit sample covering keyword gaps, technical priorities, backlink strategy, AI-supported workflows, and migration planning.
Explore work sample
Work sample · Spec / assessment
Enterprise SEO strategy
Global SEO strategy sample covering KPI design, technical roadmap planning, Agile workflow alignment, developer briefing frameworks, and implementation planning.
Explore work sampleConnected capabilities
I connect acquisition, conversion, and measurement. SEO, AEO, and performance marketing each need specific decisions, supported by a shared view of the business.
I work across Google Ads, paid media, lead generation, and retargeting. I review targeting, budget allocation, creative, and landing-page fit together, so campaign decisions account for what happens after the click.
Discuss an acquisition challengeI connect buyer intent with content, commercial pages, and website architecture. My SEO depth helps me distinguish a demand problem from a technical or content constraint, including on multilingual sites.
Explore organic acquisition supportI examine the path from campaign or content to qualified lead. That includes landing-page testing, event tracking, and comparing website activity with CRM outcomes before deciding what to scale.
See my growth strategy approachThrough QueryArc, I study how brands appear in AI-generated answers. I also use AI to accelerate research, analysis, and reporting, with human review where accuracy and business decisions depend on it.
Explore AI Search diagnosticsIndependent project · AI Search and growth tooling
I built QueryArc to investigate whether brands appear in AI-generated recommendations across buyer-intent prompts. Repeatable tests and rule-based scoring help separate observations from assumptions. I use that research to ask where AI Search fits alongside paid media, organic acquisition, and the pages buyers use to evaluate a business.
Visibility in a sampled answer is an observation, not evidence of a lead or revenue. QueryArc is an independent research and product initiative.
An operating approach
Check whether reach, conversion, or measurement is limiting growth. Agree on a baseline before committing more budget.
Weigh impact, effort, and dependencies. Choose the work the team can deliver and explain why it comes first.
Assign owners and connect campaigns, content, landing pages, and technical changes to an execution plan.
Compare website activity with qualified leads and CRM outcomes. Use that evidence to decide what to continue.
For a defined consulting need, choose the scope that matches the problem. The specialist services below draw on my deeper organic acquisition and AI Search experience.
Work together
Based in Portugal. Open to senior growth roles and focused consulting engagements with international teams.
For Growth Lead and Senior Growth Marketing Manager roles across acquisition, conversion, and analytics. Share the role, the business context, and what you need this person to deliver.
Discuss a growth roleFor a defined SEO, AEO, acquisition, or conversion challenge. Bring the site, the audience you need to reach, and where performance is falling short.
Discuss a business challenge