Case study · SaaS SEO
Trengo SEO case study: B2B SaaS growth through technical SEO, content strategy, and international expansion
This Trengo SEO case study shows how I supported a B2B SaaS platform through a combination of technical SEO, content strategy, localization, and international SEO. The goal was to grow organic traffic, increase trial sign-ups and registrations, improve lead quality, and support MRR growth through a stronger SEO foundation in a competitive international market.
130%
increase in page views
22.5%
increase in avg. session duration
9.5%
decrease in bounce rate
✓
Successful internationalization
Source: Google Analytics
Project overview
Trengo is a B2B SaaS platform operating in a competitive category where SEO needed to support both product discovery and long-term organic acquisition. The objective was not only to drive more traffic, but to increase qualified visits, improve trial and registration performance, and strengthen visibility across multiple markets and languages. This SaaS SEO case study combined technical SEO, content strategy, localization planning, and cross-functional collaboration to support measurable business growth.
Company type
B2B SaaS
Role
Senior SEO Specialist / SEO owner on strategy and execution
Core workstreams
Technical SEO, content strategy, localization, international SEO, keyword strategy, on-page SEO
Primary business goals
Organic traffic, trial sign-ups, registrations, SQLs/MQLs, MRR growth
Trengo's multilingual SaaS platform — the product at the center of this SEO growth project
The challenge
Trengo needed stronger SEO performance in a SaaS environment where technical quality, content relevance, and international structure all mattered. The challenge ran across the full SEO stack — a set of interconnected problems that had to be solved together.
Technical SEO problems affecting crawlability, indexing, and structure
Content and page-level improvements needed to better target relevant terms
Localization and international SEO requirements across markets and languages
Need to connect SEO work to business outcomes such as trials, registrations, and MRR
Sitemap inconsistencies, duplicate URLs, missing canonicals
Title and metadata problems, hreflang issues, page experience concerns
My role
I owned SEO strategy and hands-on execution for Trengo, working across technical SEO, on-page optimization, content alignment, and international search visibility.
Conducting audits and search performance analysis
Identifying structural issues and growth opportunities
Translating findings into prioritized execution plans
Defining keyword and content strategies aligned with product positioning and buyer intent
Embedding SEO best practices into editorial workflows and landing pages
Working closely with product, content, and engineering teams
What I worked on
I designed the strategy to fix technical foundations first, then strengthen content relevance, keyword targeting, and international scalability.
Technical SEO cleanup for a SaaS website
I fixed sitemap issues, duplicate URLs, missing canonicals, weak titles and metadata, hreflang problems, page-experience issues, content duplication, and redirect handling.
Technical SEO for SaaS →Keyword strategy and search intent
I focused on finding the right keywords, reading user intent, and balancing branded versus non-branded opportunities, with intent-led examples tied to product positioning.
Topic clusters and content strategy
I planned content around topic clusters and agglomerative clustering to organize related terms and reduce overdependence on backlinks — a scalable content system for SaaS SEO.
Content strategy for SaaS growth →Localization and international SEO
I worked through each business scenario: optimizing content for specific locations, keeping hreflang correct, fixing missing return links, and keeping sitemaps updated.
International SEO support →Measurement and iteration
I measured success through organic traffic, keyword rankings, SERP visibility, CTR, bounce rate, page experience, backlinks, conversions, and goals/events.
Results
This case study ties SEO performance to business relevance, beyond rankings alone.
130%
increase in page views
Due to optimized content and stronger site structure (Google Analytics)
22.5%
increase in avg. session duration
Indicating stronger engagement (Google Analytics)
9.5%
decrease in bounce rate
Suggesting more relevant traffic and a better user experience (Google Analytics)
↑ MRR
significant boost in MRR
Driven by increased organic traffic, user trials, and customer registrations (CRM data)
Google Search Console: 1.34M clicks, 50.9M impressions over 12 months
Traffic channel breakdown — organic search driving 36.1% of total sessions
Semrush: 61K+ organic keywords and strong international growth across 10+ markets
Semrush: authority score 45, 90K+ backlinks, 3.3K+ referring domains
Why this case study matters
This project is a strong example of how I work in SaaS environments:
Connects SEO to product positioning and buyer intent
Combines technical SEO with content strategy rather than treating them separately
Works comfortably in multilingual and international SEO environments
Collaborates cross-functionally with product, content, and engineering teams
Builds SEO programs around measurable business outcomes rather than isolated tactical fixes
For recruiters & hiring managers
What this shows about my work
For hiring teams, this case study demonstrates:
Ownership of SEO strategy plus hands-on execution in a B2B SaaS setting
Ability to work across technical SEO, content alignment, and international SEO
Strong prioritization and execution planning based on audit findings and growth opportunities
Comfort working in cross-functional SaaS teams with product, content, and engineering stakeholders
Measurable business impact tied to traffic, engagement, registrations, and MRR
Related services
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Tell me where your SaaS SEO is stuck — technical, content, or international — and I'll tell you what I'd fix first.