Work samples · SEO strategy and audits
SEO work samples: audits, strategy decks, and growth planning across SaaS, ecommerce, enterprise, and international SEO
This page brings together a selection of SEO work samples, SEO audit samples, and SEO strategy samples prepared for assessment processes, strategic proposals, and presentation-led planning exercises. They are included here to show how I approach technical SEO, keyword strategy, content systems, international SEO, localization, buyer-journey planning, and stakeholder communication before implementation begins. Unless stated otherwise, these should not be read as live client case studies with implemented outcomes. They are work samples designed to show depth of thinking, prioritization, and execution planning.
Strategy samples across SaaS SEO, ecommerce SEO, enterprise SEO, international SEO, technical SEO, content strategy, and digital marketing.
About these work samples
These samples reflect the kind of work I produce when asked to evaluate a business problem, identify the biggest SEO or growth opportunities, and present a practical way forward. In some cases, that means a technical audit. In others, it means a broader strategic deck covering content planning, localization, migrations, KPI design, campaign structure, or operating-model decisions.
Together, they show recurring strengths that also appear across the rest of the site: technical SEO, content strategy, international SEO, leadership and execution planning, and the ability to connect SEO work to measurable business goals. Those strengths also appear across my wider profile through crawlability and indexation work, topic clusters and buyer-journey mapping, localization and hreflang planning, and strategy ownership across technical, content, and cross-functional execution.
Taken together, these pages function as a practical set of SEO strategy samples, technical SEO work samples, SEO audit samples, and digital marketing strategy samples across different business models.
What these pages are designed to show
These work samples are useful for anyone who wants to understand how I think through SEO and digital growth problems before execution starts. They are designed to show:
How I structure audits and recommendations
How I prioritize technical, content, and growth issues
How I connect search strategy to business goals
How I work across ecommerce, SaaS, enterprise, and international contexts
How I present recommendations clearly for stakeholders, hiring teams, or leadership
That breadth is visible across the sample set: Amazon marketplace optimization for Philips, enterprise KPI and roadmap planning for Randstad, competitor and migration analysis for GetResponse, content strategy planning for Miele, travel SEO and localization planning for Amitylux, and SaaS SEO plus localization strategy for Trengo.
Work sample categories
Browse by the type of SEO challenge, business model, or strategic focus each sample addresses.
Ecommerce SEO samples and marketplace work samples
These samples focus on how search behavior, product content, customer language, and conversion support come together in commercial environments.
SaaS SEO work samples and international SEO work samples
These samples focus on SaaS growth, technical SEO, keyword expansion, localization, migration planning, and international scaling.
Enterprise SEO and operating-model work samples
These samples focus on how SEO should be measured, governed, prioritized, and integrated into cross-functional teams.
Technical SEO and recovery SEO audit samples
These SEO audit samples focus on diagnosing ranking decline, technical issues, weak content signals, and unhealthy link patterns.
Broader digital marketing strategy samples and lead-generation planning
These samples move beyond SEO alone and show how brand positioning, buyer journeys, web presence, content, paid campaigns, and measurement systems can work together.
Browse by focus area
Filter work samples by SEO discipline, business model, or strategic focus to find the most relevant examples.
Featured work samples
Start with the strongest strategy and audit samples across ecommerce SEO, SaaS SEO, enterprise SEO, international SEO, and content strategy.
Ecommerce SEO sample
Philips
Focus: Amazon SEO, marketplace content optimization, keyword intent, PDP improvements
Best for: Showing how keyword research, consumer language, and content structure can improve product discoverability and listing relevance
Enterprise SEO strategy sample
Randstad
Focus: KPI design, technical roadmap planning, Agile alignment, developer briefing frameworks
Best for: Showing leadership, governance, and strategic SEO operations at global scale
SaaS SEO audit sample
GetResponse
Focus: Competitor gap analysis, technical SEO, backlink planning, AI-supported workflow, migration planning
Best for: Showing how technical SEO, content growth, and international migration strategy can be brought together in one plan
SEO content strategy sample
Miele
Focus: Audience research, topic ideation, keyword refinement, benchmarking, measurement planning
Best for: Showing how content strategy can be built from real audience needs and search demand
Travel SEO strategy sample
Amitylux
Focus: Local SEO, international SEO, lead generation, content planning, backlink recovery, social support
Best for: Showing how SEO can be connected to multi-city visibility and service-based lead generation
SaaS SEO strategy sample
Trengo
Focus: Technical SEO, keyword clustering, localization, on-page planning, measurement
Best for: Showing how SEO strategy can support SaaS growth across technical, content, and international dimensions
Technical SEO audit sample
BePerfectSystems
Focus: Technical issues, keyword decline, SERP feature loss, content quality, backlink profile
Best for: Showing structured diagnosis and recovery planning when rankings have already dropped
Digital marketing strategy sample
IBG
Focus: Positioning, personas, website planning, buyer-journey campaigns, paid and organic execution, tracking
Best for: Showing broader strategic planning that combines SEO thinking with full-funnel marketing
How to read these samples
Each work sample page follows the same basic structure so visitors can quickly understand the thinking behind each piece. That structure is deliberate — it avoids the common problem of dropping a PDF online without context. The page explains the thinking. The deck acts as proof.
The task or brief
What was the assignment and what problem needed solving
The approach
How I scoped the work, chose the methods, and structured the analysis
The findings
What I discovered through research, audits, and competitive analysis
The recommendations
What I recommended and how I prioritized the actions
The presentation
The actual deck or document that demonstrates the thinking
Why this section matters
This section complements the rest of the website in a different way than live case studies do.
Case studies show implemented work and outcomes. Work samples show how I think, diagnose, prioritize, and present before implementation starts.
That distinction is important. It makes the site more credible, and it gives hiring teams and prospective clients a better understanding of how I handle high-stakes assessments, strategic planning, and stakeholder communication.
It also supports the broader positioning already present across the service pages and navigation, where SEO Consultant connects directly to case studies, the resume, and contact.
Explore related services
Each work sample connects to the broader service pages, so visitors can move naturally from strategic proof to engagement.
Explore servicesWork samples FAQs
Need this level of SEO thinking and growth planning for your business?
Whether you need a technical audit, a content strategy, a SaaS SEO roadmap, international SEO support, or a clearer growth plan across channels, I'd be happy to talk.