Independent SEO consultant
SEO consultant for organic growth across Google and AI search
I'm Umair Salahuddin, an independent SEO consultant. I help SaaS, eCommerce, and international teams work out what to fix first — the small set of technical SEO, content, and site-structure changes most likely to move rankings, qualified traffic, and revenue — then stay close enough to execution to see them shipped. Most consultants hand over a long audit and leave. I don't work that way.
Focused on visibility in both traditional search and AI-driven answers — AEO and GEO — with hands-on work across SaaS, eCommerce, multilingual SEO, and remote teams across Europe.
SEO consulting that starts with what to fix first
Most teams I work with aren't short on SEO ideas or audits. What's missing is a clear, ranked view of which changes are actually worth doing next — and the follow-through to ship them. That prioritization is where a good SEO consultant earns their fee: knowing which of a hundred possible fixes are the few that will move rankings, qualified traffic, and revenue.
SEO consulting is the right fit when you already have people who can execute — developers, writers, a marketing team — but need senior direction on where to point them. That's different from a full-service agency that runs everything for you, and different from a full-time in-house hire you may not be ready to commit to. As a consultant, I give you the strategic judgment and prioritization without the overhead of either.
In practice, that means stronger technical foundations, content built around real search intent, international SEO that holds up across markets, and pages structured for visibility in AI-generated answers. Every recommendation is tied to a commercial outcome and ranked by impact and effort, so your team always knows what to do next and why.
Who I work with as an SEO consultant
I'm typically a strong fit for:
- SaaS companies that need stronger organic growth, better technical SEO, and clearer content alignment
- eCommerce brands that want stronger category, product, and non-branded search visibility
- Multilingual or international businesses managing localization, hreflang, or complex site structures
- Teams preparing for migrations, redesigns, or structural SEO changes
- Brands adapting to AEO, GEO, and AI-driven discovery
- Hiring managers looking for senior-level SEO support with both strategic ownership and hands-on capability
My experience includes B2B SaaS SEO, content-led eCommerce SEO, international search visibility, and enterprise-style SEO operations. That makes me a strong fit both as a SaaS SEO consultant and an eCommerce SEO consultant, depending on the structure, scale, and goals of the business.
What I help companies with through SEO consulting
These are the core areas where I add the most value.
Technical SEO consulting
Audits, implementation planning, metadata reviews, internal linking, heading structure, hreflang checks, canonical reviews, and performance-focused technical clean-up.
Technical SEO servicesSEO strategy and organic growth planning
Competitor analysis, keyword opportunity mapping, prioritization frameworks, reporting models, and growth roadmaps tied to business outcomes.
SEO strategy servicesContent strategy and search intent
Keyword research, search intent mapping, clustering, topical structure, and practical content planning aligned to what users search for and what the business offers.
Content strategy servicesInternational SEO and migration support
Multilingual website support and complex migrations with redirect planning, hreflang, canonicals, sitemaps, localization, and post-launch monitoring.
International SEO servicesAEO, GEO, and AI search visibility consulting
Improving information clarity, strengthening answer readiness, and structuring content for AI interpretation in a search environment that increasingly includes AI-generated answers.
AEO / GEO servicesHow I work as an SEO consultant
I'm most useful when teams need both strategic input and practical follow-through.
I prioritize what matters most
I focus on identifying the changes most likely to improve discoverability, rankings, user experience, and long-term performance rather than producing long lists of low-impact recommendations.
I work across strategy and execution
I can move from high-level search strategy into audits, structure, content planning, implementation guidance, and reporting. That balance is often what companies need from an experienced SEO consultant.
I adapt SEO to changing search behavior
My work extends beyond traditional SEO into AEO, GEO, and AI-driven visibility, helping brands prepare for the way discovery continues to change.
I fit well in cross-functional environments
I work best where SEO needs to connect with content, product, development, design, and broader commercial goals rather than sit in isolation.
What this SEO consulting work is designed to improve
Depending on the engagement, SEO consulting can help improve:
- Crawlability and indexation
- Rankings for higher-value keywords
- Content relevance and topical coverage
- Internal linking and site structure
- Multilingual and international visibility
- Migration readiness and post-launch stability
- Answer readiness for AI-generated search experiences
- Reporting clarity and stakeholder confidence
My past work has also included setting global and team-level KPI structures around traffic, rankings, conversion quality, SEO health, and search visibility improvements.
Selected examples of SEO consulting work
A few examples of the type of work behind the strategy.
Competitive audit and keyword opportunity mapping
In one competitive SEO strategy project, the opportunity included expanding coverage across 24,100 missed keywords, improving positions for 4,600 existing terms, and prioritizing high-intent topics to strengthen US-market performance. The work also included technical SEO recommendations such as fixing hreflang issues, missing H1s, duplicate titles, and low-content pages.
SaaS SEO strategy and international growth foundations
For SaaS environments, my work has included technical SEO audits, content alignment, localization considerations, URL and sitemap improvements, page experience issues, canonical reviews, and search strategy tied to buyer intent and market expansion.
Migration and multilingual SEO planning
My migration planning work has covered redirect logic, hreflang implementation, canonical consistency, sitemap updates, post-launch monitoring, and risk analysis around traffic, rankings, backlink equity, and user experience.
How companies can work with me
I can add value in a few different ways depending on what your team needs most.
Strategic SEO consulting
Best for teams that need senior-level direction, prioritization, and ongoing guidance across technical SEO, content, international SEO, or AI search visibility.
Technical or content-focused projects
Best for focused needs such as audits, migration planning, keyword strategy, content planning, or SEO recommendations tied to a redesign or growth initiative.
Embedded support for internal teams
Best for teams that need someone to work closely with content, development, or product stakeholders to guide execution and improve SEO quality over time.
Recruiter or hiring manager conversations
Best for companies exploring a longer-term SEO lead, senior SEO specialist, or organic growth hire and wanting to assess role fit, experience, and areas of strength.
Why companies hire me for SEO consulting
Senior-level thinking with hands-on capability
I'm comfortable owning strategy, but I also stay close to the practical detail that makes SEO work. That combination is often what separates a reliable SEO consultant from generic advisory support.
Broad enough for complex environments
My background covers technical SEO, content strategy, international SEO, reporting, and evolving AI search visibility, which makes me useful in environments where SEO problems do not fit into one narrow lane.
Commercially aware, not just technically focused
I care about rankings and visibility, but I always try to connect SEO work back to market opportunity, business goals, user intent, and real execution constraints.
Comfortable with change
From international growth and migrations to AI-driven discovery, I work well in situations where search behavior, platforms, or site structures are changing.
Written and delivered by Umair Salahuddin
Independent SEO, AEO & GEO consultant with hands-on ownership of organic growth for SaaS, eCommerce, and multilingual sites — and builder of QueryArc, an AI-visibility measurement methodology. No outsourcing, no junior handoffs: the person you talk to is the person who does the work. More about me · LinkedIn
SEO consultant FAQs
Need an SEO consultant who can work across strategy and execution?
Whether you need technical SEO support, a clearer growth strategy, international SEO guidance, or help adapting to AEO and AI-driven discovery, I'd be happy to talk.