Resume
SEO & Growth Consultant Resume — Umair Salahuddin
I'm an SEO & AI Search Lead with experience across SaaS, eCommerce, technical SEO, content strategy, international SEO, and AI-aware search visibility. My work combines strategic ownership, hands-on execution, and cross-functional collaboration to help brands improve discoverability and build sustainable organic growth. I'm also open to broader leadership conversations, including SEO Manager, Head of SEO, Organic Growth Lead, and related managerial roles where search needs both direction and delivery.
Based in Braga, Portugal · Open to remote-first and structured hybrid roles across Europe.
Professional summary
Growth and SEO leader with experience across technical SEO, content strategy, international visibility, and AI-era discoverability.
I work end-to-end from strategy and cross-functional management to execution, building growth roadmaps that improve qualified demand, conversion pathways, and commercial impact.
I'm strongest in roles where direction, team alignment, and delivery quality need to stay connected across product, engineering, content, and broader growth priorities.
What I'm a strong fit for
I'm a strong fit for roles such as:
Roles that fit
- SEO Lead
- SEO Manager
- Head of SEO
- Organic Growth Lead
- Organic Growth Manager
- Senior SEO Specialist
- Technical SEO Lead
- AI Search Lead
- Search strategy and content growth roles with technical depth
Teams I'm especially well suited for
- Strategic ownership with hands-on capability
- Technical SEO plus content strategy
- International or multilingual growth
- Cross-functional collaboration
- Sustainable organic growth over short-term tactics
- Readiness for changing search behavior across both traditional SEO and AI-driven discovery
Experience highlights
Key roles and experience that define my professional path.
Recent
SEO & AI Search Lead / Independent AI search research
My recent work includes independent research and tooling focused on AI search visibility, answer readiness, and query intelligence. This has involved analyzing AI-generated answers across platforms, studying reuse patterns in web content, and building frameworks to better understand how brands can improve discoverability in answer-driven environments.
Trengo
Senior SEO Specialist / B2B SaaS SEO ownership
At Trengo, I owned SEO strategy and hands-on execution for a B2B SaaS platform, focusing on sustainable organic growth, technical excellence, and search visibility across competitive international markets. My work included technical SEO, on-page optimization, keyword and content strategy aligned with product positioning and buyer intent, and close collaboration with product, content, and engineering teams. View the Trengo case study →
Hatching Time
SEO & Content Marketing Manager
I owned SEO and organic growth for a content-led eCommerce platform, working across technical SEO, content architecture, audience-aligned optimization, and long-term performance improvement. This role strengthened my ability to connect content systems with commercial growth and organic discoverability.
Earlier leadership roles
Organic growth and enterprise SEO leadership
Across earlier roles, I built and scaled SEO operations, created SOPs and KPI frameworks, led keyword and competitor research, and supported teams across on-page, off-page, and technical SEO. I also managed writers, analysts, and developers while helping leadership teams translate SEO work into measurable business outcomes. That experience is directly relevant to SEO manager and head-of-search responsibilities, not only individual contributor work.
CreativeDuos
Founder and digital marketing lead
Earlier in my career, I founded and led a digital marketing studio serving clients across the US, UK, Australia, and Canada. I owned delivery across SEO, paid media, content optimization, landing page performance, and audience acquisition. That experience gave me strong commercial instincts and shaped how I think about growth, execution, leadership, and client communication.
Information security background
Technical systems foundation
My early background in information security helped shape the systems thinking I later brought into technical SEO, structured analysis, and large-site problem solving. It gave me a strong technical and process-oriented foundation that still influences how I approach audits, prioritization, implementation, and operational quality.
Core strengths
Technical SEO
Crawlability, indexation, metadata, headings, internal linking, hreflang, canonicals, sitemaps, redirects, migrations, and broader site-quality improvement.
Content strategy and search intent
Keyword research, topic clusters, buyer-journey mapping, content architecture, optimization planning, and scalable editorial systems.
International SEO
Localization planning, multilingual site structure, hreflang validation, migration support, and cross-market discoverability.
AEO / GEO and AI search visibility
Answer readiness, AI content reuse patterns, query intelligence, and discoverability across AI-generated answers and conversational search.
Leadership and execution
Strategy ownership, prioritization, workflow design, stakeholder alignment, team enablement, and cross-functional collaboration across content, product, engineering, and growth teams.
Selected outcomes
A few examples of the kind of work and impact reflected across my projects:
- 130% increase in page views at Trengo, alongside stronger engagement and successful internationalization
- 22.5% increase in average session duration and 9.5% lower bounce rate at Trengo
- 225,464 total keywords, 9,911 top-10 rankings, 440.9K monthly visits, and 3,000 inbound calls per day at LocalCableDeals
- Migration planning work covering URL mapping, 301 redirects, hreflang, canonicals, sitemap updates, internal linking, and post-launch monitoring for GetResponse
- AI-integrated strategy planning around 500 new high-intent keywords, 200 long-tail and voice-search terms, and 15–20 thematic clusters
Industries and environments
I've done my best work in environments such as:
That mix is one of my biggest strengths, because it lets me move comfortably between technical SEO, content systems, growth strategy, and operational leadership depending on what the business needs most.
How I work
Strategic, but practical
I care about long-term direction, but I'm equally comfortable working through the details needed to make that direction real.
Cross-functional by default
I work best where SEO needs to align with content, development, product, analytics, and broader business goals.
Focused on sustainable growth
I'm interested in building stronger foundations, better content systems, better prioritization, and better discoverability over time.
Prepared for changing search behavior
I think about SEO in the context of where discovery is going, including answer engines, conversational search, AI-generated responses, and search experiences that increasingly reward clarity and structured information.
Selected case studies
For a closer look at how I work, these are the strongest proof pages to start with:
For recruiters and hiring managers (SEO + growth roles)
I'm open to conversations about roles where SEO needs both ownership and execution, and where growth outcomes matter, especially across SaaS, eCommerce, technical SEO, content strategy, international SEO, and AI-search-aware discovery.
That includes not only senior specialist roles, but also broader positions such as SEO Manager, Head of SEO, Organic Growth Manager, Growth SEO Lead, and similar leadership roles where search needs strategic clarity, prioritization, stakeholder alignment, and execution oversight.
If you're hiring for a role that needs technical depth, commercial awareness, and someone comfortable working cross-functionally, this page should give you a clear sense of fit.
Resume and experience FAQs
Looking for an SEO lead who can combine strategy, execution, and modern search thinking?
Whether you're hiring for a full-time role, consulting support, or a senior SEO function that needs stronger technical, content, international, and AI-search capabilities, I'd be happy to talk. I'm open to both senior individual-contributor roles and broader managerial or head-of positions.