Umair Salahuddin / Selected work
Case studies &
work samples.
Explore my case studies, strategy samples, and independent projects in one place. Each shows a different part of how I investigate problems, set priorities, and deliver the work.
Case studies cover work in business and employment settings.
Work samples are spec or assessment exercises, not client engagements. Independent projects are self-initiated research.
Showing 13 of 13 projects
Case study
Trengo
SaaS SEO
B2B SaaS SEO case study focused on technical SEO, content strategy, localization, and international growth support.
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Case study
LocalCableDeals
Organic growth SEO
Large-scale organic growth case study showing competitive telecom SEO, team leadership, technical execution, and inbound lead impact.
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Work sample · Spec / assessment
Randstad
Enterprise SEO strategy
Global SEO strategy sample covering KPI design, technical roadmap planning, Agile workflow alignment, developer briefing frameworks, and implementation planning.
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Work sample · Spec / assessment
GetResponse
SaaS SEO audit
Competitive SEO audit sample covering keyword gaps, technical priorities, backlink strategy, AI-supported workflows, and migration planning.
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Work sample · Spec / assessment
Philips
Ecommerce SEO
Amazon SEO and content optimization sample focused on keyword intent, shopper language, listing structure, and product detail page improvements.
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Work sample · Spec / assessment
Miele
SEO content strategy
Content strategy sample built around audience research, keyword analysis, topic planning, benchmarking, and measurement planning.
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Trengo
SaaS SEO strategy
SaaS SEO strategy sample covering technical SEO, keyword clustering, localization process, and measurement planning.
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Work sample · Spec / assessment
BePerfectSystems
Technical SEO audit
Technical audit and recovery sample focused on ranking decline, SERP feature loss, thin content, and backlink-quality issues.
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Work sample · Spec / assessment
Amitylux
Travel SEO strategy
Travel SEO and lead-generation proposal combining local SEO, international SEO, content strategy, backlinks, and cross-channel planning.
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Work sample · Spec / assessment
IBG
Digital growth strategy
Digital marketing strategy sample covering positioning, personas, website planning, buyer-journey campaigns, paid and organic execution, and tracking.
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Independent project
Omnije & Internetjin
AI-driven SEO
AI-informed SEO case study focused on AI-assisted content workflows, multilingual rollout, lean site development, and early search traction in a niche technology market.
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Case study
Pureorganics
Ecommerce growth
Ecommerce conversion growth case study combining landing-page optimization, Facebook conversion tracking, video-led acquisition, and SEO support.
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Case study
Punjab Group
Digital growth
Admissions growth and digital strategy case study covering audience segmentation, multi-platform campaign planning, retargeting, and brand-awareness growth.
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