Umair Salahuddin

Portfolio · SEO strategy, growth, and execution

SEO portfolio: case studies and work samples across SaaS, ecommerce, enterprise, and international growth

This portfolio brings together a mix of real case studies and strategic work samples. Some projects reflect live implementation and measurable outcomes, while others were created as part of proposals, assessments, or planning exercises. Together, they show how I approach technical SEO, content strategy, SaaS growth, ecommerce SEO, international SEO, localization, lead generation, and stakeholder communication.

About this portfolio

This page is designed to give a clearer view of how I work across different types of SEO and growth projects. Keeping both together under one portfolio makes the site easier to navigate, while still making the distinction between implemented work and assessment-based samples clear.

Case studies

Show real-world implementation, execution, and outcomes. These reflect hands-on work where SEO strategy moved into execution and contributed to measurable business results.

Work samples

Show how I think through SEO problems, structure audits, prioritize opportunities, and present strategic recommendations before implementation begins.

Growth impact beyond rankings

My portfolio reflects more than SEO execution. It shows how I shape strategy, align stakeholders, manage cross-functional priorities, and convert discovery into measurable business outcomes.

Growth roadmap design

I build 30-60-90 day growth plans that sequence technical, content, and conversion work by expected business impact.

Cross-functional leadership and execution

I align product, engineering, and content teams around clear priorities, then drive execution through practical milestones and measurable outcomes.

Measurement and accountability

I connect visibility metrics to pipeline, conversion, and revenue signals so leadership can see what is working and what to prioritize next.

30-60-90 execution model

30

Diagnose growth constraints and baseline metrics

60

Launch highest-leverage fixes and experiments

90

Scale winners and embed operating rhythm

Impact trend

What this portfolio is designed to show

The goal is not just to show outputs, but to show how I approach diagnosis, planning, prioritization, execution thinking, and business alignment.

Technical SEO problem-solving
Keyword and content strategy
SaaS SEO and product-led growth thinking
Ecommerce and marketplace optimization
International SEO and localization planning
Enterprise SEO measurement and operating-model design
Lead-generation strategy
Stakeholder-ready communication and presentation

Work samples

These samples demonstrate audits, planning, technical prioritization, content strategy, migration thinking, enterprise SEO, and growth planning before implementation begins. They show how I analyze problems, prioritize actions, and communicate clearly with stakeholders.

Randstad website homepage
Work sample · Enterprise SEO strategy

Randstad

Global SEO strategy sample covering KPI design, technical roadmap planning, Agile workflow alignment, developer briefing frameworks, and implementation planning.

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GetResponse email marketing platform homepage
Work sample · SaaS SEO audit

GetResponse

Competitive SEO audit sample covering keyword gaps, technical priorities, backlink strategy, AI-supported workflows, and migration planning.

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Philips website homepage
Work sample · Ecommerce SEO

Philips

Amazon SEO and content optimization sample focused on keyword intent, shopper language, listing structure, and product detail page improvements.

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Miele website homepage
Work sample · SEO content strategy

Miele

Content strategy sample built around audience research, keyword analysis, topic planning, benchmarking, and measurement planning.

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Trengo unified inbox platform homepage
Work sample · SaaS SEO strategy

Trengo

SaaS SEO strategy sample covering technical SEO, keyword clustering, localization process, and measurement planning.

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BePerfectSystems IT services website
Work sample · Technical SEO audit

BePerfectSystems

Technical audit and recovery sample focused on ranking decline, SERP feature loss, thin content, and backlink-quality issues.

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Amitylux luxury travel website homepage
Work sample · Travel SEO strategy

Amitylux

Travel SEO and lead-generation proposal combining local SEO, international SEO, content strategy, backlinks, and cross-channel planning.

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IBG Corporate solutions website
Work sample · Digital growth strategy

IBG

Digital marketing strategy sample covering positioning, personas, website planning, buyer-journey campaigns, paid and organic execution, and tracking.

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Related services

This portfolio connects most directly to these areas of my work.

Portfolio FAQs

Need this level of SEO thinking, execution, and growth planning for your business?

Whether you need a technical audit, a SaaS SEO roadmap, stronger ecommerce visibility, international SEO support, content strategy, or a clearer growth plan, I'd be happy to talk.