Work sample · SaaS SEO strategy
Trengo work sample: SaaS SEO strategy, technical SEO, and localization planning
This work sample was prepared as a strategic SEO plan for Trengo and focused on how a SaaS business could improve organic visibility through stronger technical foundations, clearer keyword targeting, better content planning, and a more reliable localization process.
This sample was created as part of a proposal, strategic planning, or assessment process. It reflects my independent analysis and recommendations based on the information available during the exercise. Unless stated otherwise, this was not a live consulting engagement and the recommendations were not implemented by me directly.
Quick facts
Company
Trengo
Company type
B2B SaaS / customer communication platform
Sample type
Strategic SEO presentation / assessment
Focus areas
SaaS SEO strategy, technical SEO, on-page SEO, keyword analysis, content clustering, backlink direction, localization process, international SEO
Deliverables
SEO audit summary, keyword strategy, technical and on-page roadmap, localization framework, timeline, measurement model
Market / scope
Global SaaS growth with localization and multi-market considerations
Strategic angle
Improving technical SEO, search visibility, and localized content scalability for long-term organic growth
The assignment
The task was to assess Trengo's SEO foundations, identify the most important technical and strategic growth opportunities, and define how SEO could support broader business goals through technical improvements, content strategy, keyword targeting, and localization. Rather than limiting the work to a simple audit, the presentation was structured as a full SEO plan covering diagnosis, strategy, execution priorities, measurement, and the operating conditions needed for success.
The presentation is organized into eight major sections:
My approach
I approached this sample by moving from technical diagnosis into strategic growth planning.
Technical diagnosis
Identified the most damaging structural and technical issues affecting crawlability, indexation, page quality, and international consistency. The audit flags problems around sitemap coverage, duplicate URLs, missing canonicals, long URLs, spaces in URLs, incorrect sitemap entries, meta-tag issues, hreflang implementation, page experience, content duplication, low-content pages, suspicious backlinks, and 404 handling.
Technical SEO support →Strategic growth planning
Connected technical health with a broader SEO strategy. The presentation asks business and measurement questions first: what revenue SEO should drive, how ROI will be measured, whether the focus is lead generation or demand generation, how traffic should be valued across page types, and which audience segments matter most.
Scalable growth model
Defined a scalable growth model: improving technical SEO foundations, targeting the right user-intent keywords, building topic clusters, supporting growth with niche-relevant backlinks, and using agglomerative clustering to reduce overdependence on backlinks alone. Then added a localization process, an execution timeline, and a success-measurement framework.
Content strategy for SaaS growth →Key findings
The analysis revealed six major areas requiring strategic attention.
Technical SEO problems were broad enough to limit growth at multiple levels
Sitemap inconsistencies, duplicate URLs, missing canonicals, incorrect or outdated sitemap entries, meta-tag weaknesses, hreflang issues, page-experience concerns, content duplication, low-content pages, and 404 handling all appeared in the audit. One example: 690 URLs in the sitemap versus 1,446 and 2,652 HTML indexable pages.
SEO strategy needed to be tied to revenue, traffic value, and business objectives
The deck explicitly asks what revenue SEO should drive, how ROI should be measured, whether website sales or brand image matter more, whether the focus is market-share growth, and whether traffic is valued differently by page type — treating SaaS SEO as a business-growth function.
Keyword strategy needed stronger intent alignment and broader topic coverage
The strategy emphasizes finding the right keywords, identifying user intent, separating branded from non-branded demand, and using topic clusters to scale content. Target themes include social customer service, customer service software, and related intent-led queries.
Agglomerative clustering was positioned as a scalable content-growth method
The presentation explains agglomerative clustering as a way to group similar terms hierarchically, then frames it as a strategic advantage because it reduces dependency on backlinks and supports growth from broader keywords toward more competitive terms over time.
Localization required more than translation to work properly
The localization section calls for understanding the business scenario, using relevant images, optimizing for specific locations, ensuring language and market support, building continuous content for target languages, fixing missing return links and incorrect language codes, and keeping structure consistent.
Success measurement was defined across both traffic and quality signals
The measurement section recommends tracking relevant organic traffic, keyword rankings, SERP visibility, CTR, bounce rate, backlinks, conversions, page-experience improvements, and goals and events — using GTM, Analytics funnels, and Search Console reports.
Recommendations
Based on the analysis, I proposed a roadmap focused on stronger technical foundations, better keyword targeting, and more scalable international growth.
Quick wins
Fix sitemap issues, remove or consolidate duplicate URLs, add missing canonicals, improve meta tags, resolve hreflang problems, clean up 404 handling, and improve page-experience basics. These are foundational because the rest of the strategy will be weaker if crawlability, indexation, and international signals remain unreliable.
Mid-term priorities
Identify more keywords for the site database, map them to intent, improve existing pages or create specific new pages around those themes, and use niche-related backlinks to support growth. This is also the right stage to expand content around target themes such as social customer service and related software-intent queries.
Strategic initiatives
Localization maturity, tracking infrastructure, and iterative execution across the year. The timeline stages the work across technical fixes, content optimization, new keyword planning, promotion, and review cycles over multiple months. The localization section adds a longer-term framework for making international SEO scalable.
Presentation preview
This work sample includes a full presentation covering technical SEO audit findings, SEO strategy, keyword targeting, clustering, growth opportunities, technical and on-page priorities, measurement, localization process, and the organizational conditions needed for success.
Highlighted slide areas
SEO audit overview
Summarizes problems across sitemaps, URL structure, canonicals, meta tags, hreflang, page experience, content duplication, low-content pages, backlinks, and 404 handling.
Business and strategy questions
Frames SEO around revenue, ROI, traffic value, demand generation, and audience focus rather than isolated ranking goals.
Keyword targeting and agglomerative clustering
Shows how the strategy moves from target terms and user intent into a scalable content model built around hierarchical grouping.
Technical and on-page roadmap
Simplifies the execution model into indexing, URL structure, sitemap optimization, page experience, meta improvements, and content optimization.
Localization process and success measurement
Shows how international growth should be supported by proper hreflang, consistent structure, location-specific optimization, and measurement through rankings, traffic, CTR, conversions, and goals.
Full strategic SEO presentation covering audit, strategy, keyword targeting, localization, and measurement
What this sample shows
This Trengo work sample demonstrates how I approach SaaS SEO when both technical health and international scalability matter. It shows the ability to diagnose structural problems, ask the right business questions, define an intent-led keyword strategy, build a content-scaling model, and create a more reliable localization process.
SaaS SEO strategy thinking
Technical SEO diagnosis
On-page SEO planning
Keyword and user-intent analysis
Topic clustering and content-scaling logic
International SEO and localization planning
Measurement-framework design
Stakeholder-ready presentation skills
For recruiters & hiring managers
Why this work sample matters
This page is valuable because it shows how I structure SEO strategy before implementation begins in a SaaS environment. Instead of limiting the work to a crawl report or keyword list, the presentation connects technical cleanup, business objectives, keyword targeting, content planning, localization, and measurement into one coherent framework.
For SaaS teams, hiring managers, and decision-makers, that makes the sample more useful than a standalone deck. It demonstrates structured thinking, breadth of SEO knowledge, and the ability to balance technical detail with growth strategy.
Related services
This work sample connects most directly to these service areas:
Work sample FAQs
Need this level of SaaS SEO strategy and localization planning for your business?
Whether you need stronger technical SEO, better keyword targeting, clearer content strategy, or a more reliable international SEO process, I'd be happy to talk.