Local SEO tool · live
Free local SEO audit tool for Google Maps and Google Business Profile
Use this guided local SEO audit to work out whether weak local visibility is coming from profile eligibility, local relevance, review and citation strength, or weak website support. It is built for business owners and marketers who need to know what to fix first.
What this tool helps you work out
Why a business can be weak in local search even when the profile looks fine
Most local SEO failures are not one big mystery. They usually come from one of four places: profile visibility, local relevance, prominence and trust, or weak website support. This tool helps you sense-check those four before you buy more tactics.
Example output — sample numbers, not your result
Visibility and eligibility
54/100
Can Google find and trust the profile at all, especially on brand searches?
Local relevance
58/100
Do the category, service area, and page targeting line up with the service and city?
Prominence and trust
50/100
Are reviews, citations, and local proof strong enough beside the businesses already winning?
Website support
46/100
Is the page that should help local SEO actually reinforcing the local offer and next step?
Use this when
- Your business is not showing on Google Maps.
- You show in Google, but competitors keep owning the local pack.
- You are not sure whether the problem is the profile or the website.
- You need a better local SEO brief before hiring help.
What it will not do
- Promise rankings.
- Pretend to fetch live GBP data when it does not.
- Replace a real audit after a move, merge, or redesign.
- Tell every business to do the same checklist in the same order.
Why businesses disappear
Why a business is not showing on Google Maps is usually the first question to answer
Local SEO gets messy when visibility and ranking problems get treated as the same thing. They are not. One means Google may not be surfacing the profile properly. The other means the profile is live, but weaker than the businesses currently winning.
Not showing at all
Usually tied to verification, suspension, duplication, inaccurate business details, a recent move, or a profile merge that changed how Google understands the business.
In this case, changing H1s and building citations before fixing the eligibility problem usually wastes time.
Showing, but not ranking strongly
Usually tied to local relevance, reviews, citations, local proof, weak location-page support, or not enough signs that the business is the best match for the search.
In this case, the work is about strengthening the profile, the site, and the surrounding trust signals in the right order.
What this checks
What this Google Business Profile audit and local SEO checker is trying to diagnose
Google says local results are mainly shaped by relevance, distance, and prominence. A practical local SEO audit also needs to ask whether the website is reinforcing the profile properly, because weak page support is often what keeps a business stuck.
Relevance
Are the category, service, city, and landing page lined up clearly enough for Google to understand the local match?
Distance and eligibility
Is the profile actually live, accurate, and set up in a way that lets Google surface it for the area you serve?
Prominence
Do reviews, citations, local mentions, and trust signals look strong enough beside the businesses already winning the local pack?
Website support
Does the site back the profile up with clear local targeting, useful proof, and an obvious next step for the customer?
Useful next steps
Where to go after a local SEO audit
A free audit is most useful when it leads to a clearer decision. These are the next pages I would read if the business needs help sorting scope, price, proof, or what a good local SEO engagement should actually include.
Why a business is not showing on Google Maps
Read the diagnosis guide if you need to separate a hidden profile, a weak map-pack ranking, and a website-support problem before you change anything else.
How to rank higher on Google Maps
Read the ranking guide if the profile is live but still losing on relevance, distance, prominence, or weak landing-page support.
Google Business Profile optimization checklist
Use the checklist if you need a practical order for verification, categories, services, reviews, and website support.
Local SEO consultant
See how I diagnose local visibility constraints before recommending citations, page work, reviews, or broader technical SEO.
How to hire an SEO consultant
Useful if you are comparing local SEO help and need better questions around proof, process, and what to expect in the first month.
SEO consultant pricing guide
Useful if you need to compare a local audit, implementation pass, or monthly retainer without buying the wrong package shape.
FAQ
Questions business owners usually ask before paying for local SEO help
These answers are intentionally plain. If the free tool points to a clear problem, the goal is to help you name it properly before you buy a bigger engagement.
Does this local SEO audit tool pull live Google Business Profile data?
No. This version is a guided diagnosis, not a live Google Business Profile crawler. It helps you work out whether the likely problem is profile visibility, local relevance, review and citation strength, or weak website support before you spend money on the wrong fix.
Why is my business not showing on Google Maps?
Usually one of two things is happening. Either the profile has a visibility problem, such as verification, duplication, suspension, or conflicting business details, or the profile is live but does not rank strongly because relevance, distance, prominence, reviews, or website support are weak.
What is the difference between a Google Business Profile issue and a website issue?
A Google Business Profile issue usually means the listing is hidden, inaccurate, weakly categorized, or missing trust signals such as reviews. A website issue usually means the landing page is not reinforcing the local service, area, proof, and conversion path strongly enough to help the profile rank or convert.
When should I ask for local SEO consulting instead of using a free audit tool?
Use a tool like this to narrow the problem. Ask for consulting when the business has multiple moving parts such as profile changes, a move, a redesign, multiple locations, weak attribution, or conflicting advice on what to fix first.
Need help after the free local SEO audit?
If the diagnosis points to a move, merge, redesign, weak location pages, or a profile that is hard to trust, that is where an actual consultant can save time. The point is not to do more SEO. The point is to stop doing the wrong work first.
Written and delivered by Umair Salahuddin
Independent SEO, AEO & GEO consultant with hands-on ownership of organic growth for SaaS, eCommerce, and multilingual sites — and builder of QueryArc, an AI-visibility measurement methodology. No outsourcing, no junior handoffs: the person you talk to is the person who does the work. More about me · LinkedIn