Work sample · SaaS SEO audit
GetResponse work sample: competitive SEO audit, AI-driven strategy, and migration planning
This work sample was prepared as part of an assessment process and focused on how GetResponse could strengthen search visibility through competitive SEO analysis, technical prioritization, smarter keyword targeting, and AI-supported content execution.
This sample was created as part of a hiring or assessment process. It reflects my independent analysis and recommendations based on the information available during the exercise. Unless stated otherwise, this was not a live consulting engagement and the recommendations were not implemented by me directly.
Quick facts
Company
GetResponse
Company type
SaaS / email marketing platform
Sample type
Interview task / assessment
Focus areas
Competitive SEO audit, SaaS SEO strategy, technical SEO, backlink analysis, AI-assisted keyword research, content strategy, international SEO migration planning
Deliverables
Presentation deck, competitor gap analysis, technical SEO priority list, backlink recommendations, AI SEO roadmap, migration plan
Market / scope
Primarily US organic growth, with international SEO and Polish market migration considerations
Strategic angle
Growth through keyword expansion, stronger technical foundations, AI-enhanced execution, and migration readiness
The assignment
The task was to evaluate GetResponse's SEO position against key competitors, identify the biggest opportunities for growth, prioritize technical issues, recommend a practical keyword and content roadmap, and assess whether a migration from GetResponse.pl to GetResponse.com/pl would be a sound strategic move. The work also needed to show how AI could strengthen keyword discovery, clustering, content planning, and ongoing optimization.
The presentation clearly reflects that scope. It begins with competitor-led keyword analysis, moves into technical and backlink priorities, then outlines a 3-month AI-integrated SEO strategy, an example AI content prompt, and a structured international migration plan.
The deliverable covers six major areas:
My approach
I approached this sample by combining five connected workstreams: competitor opportunity analysis, technical SEO prioritization, backlink profile improvement, AI-assisted keyword and content strategy, and international migration planning.
Competitor opportunity analysis
The first step was understanding where GetResponse was losing visibility relative to MailerLite. The competitor analysis focused on high-volume keywords, missed keyword opportunities, weaker-performing rankings, US market gaps, and conversion-oriented search terms.
Technical SEO prioritization
Instead of listing every issue equally, the presentation grouped actions into high, medium, low, and warning-level priorities. High-priority issues included non-200 hreflang URLs and missing H1s, while medium and lower levels covered duplicate titles, low-content pages, oversized images, and more.
Authority building and backlink strategy
The backlink section compared GetResponse's profile to MailerLite and recommended growth in total backlinks, follow links, referring domains, and high-authority domain relationships.
AI-driven keyword and content strategy
A 3-month AI-driven SEO plan was built around keyword research, clustering, content execution, performance monitoring, and trend discovery to drive measurable organic growth.
International migration planning
The migration plan evaluated whether consolidating GetResponse.pl into GetResponse.com/pl would improve international SEO, covering URL mapping, redirects, hreflang updates, and risk assessment.
Key findings
Competitor-led keyword gaps created a major growth opportunity
MailerLite ranked for 38.1K keywords with stronger US traffic, while GetResponse had 51.6K keywords but less traffic overall. The analysis identified 24,100 keywords where MailerLite ranked and GetResponse did not, along with 4,600 keywords where GetResponse underperformed.
High-intent and US-focused content were underleveraged
The audit emphasized high-intent, conversion-oriented searches such as "best time to send newsletter" and "welcome email examples," recommending intent-focused landing pages to compete more effectively in the US market.
Technical SEO issues were material enough to affect growth
The most critical issues were non-200 hreflang URLs and missing H1s. Medium-priority items included overlong page titles, duplicate titles, low-content pages, large image files, and unnecessary noindex directives.
Backlink quality and referring-domain strength needed improvement
GetResponse lagged behind MailerLite in total backlinks and referring domains. The analysis recommended expanding content marketing, PR, influencer outreach, guest blogging, and high-authority domain development.
AI could improve research, clustering, and monitoring
The 3-month roadmap set targets including a 20% increase in US organic traffic, 15% growth in ranked keywords, page 1 rankings for 5 competitive keywords, and identification of 10 emerging keywords using AI-powered workflows.
The migration could be beneficial with disciplined execution
Moving GetResponse.pl into GetResponse.com/pl could improve international SEO. The plan covered URL mapping, 301 redirects, hreflang updates, sitemap changes, and post-migration monitoring while weighing risks like ranking volatility and backlink equity loss.
Recommendations
Based on the analysis, I proposed a roadmap focused on visibility growth, stronger technical health, and more scalable SEO execution.
Quick wins
Fix non-200 hreflang URLs, ensure unique H1s, tighten title tags, resolve duplicate metadata, improve internal anchor text, reduce image bloat, and strengthen high-intent content aimed at the US market. In parallel, map keyword-gap opportunities against MailerLite to pages that can capture search demand sooner.
Mid-term priorities
Focus on backlink growth, keyword clustering, and structured content execution. Increase follow links, expand referring domains, and deepen authority relationships while organizing keywords into clusters, mapping them to search intent, and creating new pages for priority themes.
Strategic initiatives
Ongoing AI-based performance monitoring, emerging-trend identification, and the international migration program. The migration plan shows how technical SEO, international SEO, and business simplification can be aligned into a single framework.
Presentation preview
This work sample includes a full presentation covering competitor keyword gaps, technical SEO prioritization, backlink strategy, a 3-month AI-assisted SEO roadmap, an example AI content prompt, and a structured international migration plan. The original presentation was designed to communicate both the analysis and the action plan in a concise, stakeholder-ready format.
Highlighted slide areas
Competitive SEO audit overview
Compares GetResponse against MailerLite and identifies keyword, traffic, US-market, and conversion-intent gaps to set the business context for the rest of the strategy.
Prioritized technical actions
Groups technical issues by severity and attaches a fix to each one, making the recommendations immediately actionable rather than a flat list.
Backlink profile improvement plan
Explains where GetResponse was weaker and how link growth should focus on follow links, referring domains, authority development, and relationship building.
AI-driven 3-month SEO roadmap
Shows how AI could support keyword discovery, clustering, page optimization, new content creation, performance monitoring, and emerging-trend identification across a 3-month period.
Migration planning framework
Balances technical steps, expected gains, and likely risks around international SEO consolidation from GetResponse.pl to GetResponse.com/pl.
Full SaaS SEO presentation covering competitive audit, technical priorities, backlink strategy, AI-driven roadmap, and migration planning
What this sample shows
This GetResponse work sample demonstrates how I approach SaaS SEO problems across multiple layers at once. It shows the ability to benchmark competitors, prioritize technical SEO actions, design a growth-focused keyword roadmap, think critically about backlink development, use AI as an execution enabler, and evaluate migration decisions through an SEO lens.
SaaS SEO strategy thinking
Competitive keyword gap analysis
Technical SEO prioritization
Backlink strategy development
AI-assisted keyword and content planning
International SEO and migration planning
Stakeholder-ready presentation skills
Why this work sample matters
This page is valuable because it shows how I structure an SEO growth plan before implementation begins. Instead of limiting the work to an audit checklist, it combines market opportunity, technical health, authority signals, AI-supported execution, and international decision-making in one framework.
For SaaS teams, hiring managers, and decision-makers, that makes the sample more useful than a standalone PDF. It demonstrates not just SEO knowledge, but prioritization, breadth of thinking, and the ability to connect tactical recommendations to larger growth goals.
Related services
This work sample connects most directly to these service areas:
Work sample FAQs
Need this level of SEO analysis and growth planning for your SaaS business?
Whether you need a competitive SEO audit, stronger technical foundations, better keyword targeting, AI-supported content planning, or migration support, I'd be happy to talk.